Friday, 17 January 2014

Best Day of the Week for Starting the Social Media or PPC Campaign


According to an expert offering services for social media marketing in Arizona, most of the people prefer to make their social media or PPC campaigns live of Fridays, in fact to be precise, the evenings of Fridays are their preferred pick.

Do you also think that Friday is a perfect day for making a campaign live? Do you think Fridays are light with workload for being the last working day at office, and thus is the perfect pick for running a campaign? If yes, then well, you are going on a wrong track and might not be receiving expected response.

It is true that there is always a good time to start a marketing campaign and no doubt awful time as well. However, considering Friday as the good time is awful in itself. Instead of Friday, mid-week i.e. Tuesday or Wednesday, is the perfect time to make a campaign live. If you want to see the expected results, never start a campaign on Friday.

An expert working with well-known SEO optimization company shared his experience regarding the strategies of most of the advertisers. According to him, “I have seen many advertisers going live with the campaigns on Friday evening. When tracking the response, I have rarely found impressive results. Whereas, I have also seen some Pay per click as well as Facebook campaigns getting live on Tuesday, and strangely, these campaigns has deployed notable results.”

No doubt, Mondays become too early for running the campaigns, as the people are generally struggling with getting settled on the first day of the week after a weekend break.

Other than this, there are few other points, which you must look into to ensure the campaign gets successful. Let us have a glance at those:

·         Planning & team capacity matters a lot behind the success of the campaign. Make sure that you are all hands on the project and prepared to make it relevant & successful.
·         To launch a well-coordinated campaign is very important. Your campaign should express the coordination if you want to see it getting successful.
·         Whenever you plan the next campaign, you have to keep the basic points in mind. Budget, status and negatives about the project can hamper a lot if you forget to take care of them.
·         Do not give the chance to the customers for identifying the mistakes or laggings in the campaign. In fact, before putting Adwords or Facebook campaign in front of the customers, test it thoroughly from every aspect.

So, next time you work upon the Facebook or PPC campaign, do pay importance to the timing.

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