Few Inventions behind Change in Online Marketing Strategies

Why do you think is the need of website designing companies growing today? How do you think that e-commerce became successful? There have to be some reasons behind this, and definitely, there are many. Today, we will talk about one of the major reasons behind that, i.e. several inventions that made this possible. Here are some of the important inventions:

•    Have you heard about Netscape Navigator? Introduced in 1994, this proprietary web browser became successful worldwide for searching   web, images, videos, & graphics. The popularity of Netscape started diminishing with the launch of internet explorer in 2000.

•    Another year later, Windows 95 was introduced which changed the computer usage experience. As a consumer-oriented graphical user interface-based operating system, this brought a new craze for using computers worldwide.

•    In 1997, another invention created sensation everywhere and lead to the change in online promotion of the business. PalmPilot gave convenience in using the internet any time on the handheld sets. As a first palmtop computer, the PalmPilot gave new definitions to the internet usage.

•    Since 1998, Google search became a hit for surfing internet. Being appreciated for high speed & precise research results, Google search is till date considered as the king of internet browsing domain.

•    Social media became popular with Facebook. In 2004, the invention of Facebook gave not only the reason of socializing to the people, but it also gave a chance to the business people to make their product brand popularize amidst the target audience. This also gave rise to the social media marketing and shown proven results for several businesses. 

•    Twitter is another social media site, which has proven its worth for sharing thoughts by tweeting. Several business people capably use this for online marketing of products, services, & brands.

•    Why do you think is mobile-commerce or e- commerce websites getting so popular? Also, have you noticed the web development companies or SEO companies giving importance to mobile version of websites? Yes, this change has come due to the popularity & success of smartphones. iPhone is one such smartphones, which has changed the parameters of online marketing.

•     Android is operating system launched by Google. The smartphones became efficient and easily operative. Upon seeing the popularity, several business people even announced various android based mobile applications promoting business & brands.


These are certain invention, which brought change in life of the people, and thus business people altered their marketing strategies accordingly.

How important is a Mobile Friendly Website for your Business?

What exactly is mobile friendly website?

In this modernity, individuals like to use mobile devices such as smart phones and tablets. These devices have certainly reduced the usage of laptops or desktop computers. Keeping this thing in mind business professionals look out for a web development company that can create a mobile friendly website. Having a mobile friendly website does not only mean that it can be viewed on mobile devices. This is basically designed for the smaller screens, which allows easy navigation via larger touch screen buttons, displaying relevant information and content for the users.

Well, if you already have a website, open it in your smart phone or mobile device. Have your noticed how it looks? Each business site hires a SEO company that focuses on various services, while selecting from several search engine optimization packages make sure that it includes the service of mobile friendly web design then only it is going to be effective and useful for your business.

Here are some of the reasons that why this mobile friendly website is important for a business:

·         Rise of the mobile devices

The usage of mobile devices has become affordable and grown from over the last few years. Most of the people have now with them tablets, or mobiles that are great source for hand held browsing. Looking at the increase in sales it can be noted that companies are moving towards to have a site that can be browsed easily by the people on their devices.

·         More usage of internet via online

It can easily noticeable that most of the people use internet or go online via mobile phone. This is also noticed that they go online at least once every day. With the help of this only, one can understand that business popularity can be gained via mobile. This is one of the reasons that why a website requires to be mobile friendly.

·         Cost effective method

One may think that this is the process where one has to spend lots of bucks; but this is not the fact. This is the process where there is a difference of screen, as mobile screens are smaller than the computer ones, so the design has to be done accordingly. PPC companies in Arizona with their latest designs plan and design the site in such a way that it reaches the specific target audience. You will be glad to know that this is relatively cheaper process and not very time consuming as well.

·         Create professionalism

Yes, a mobile friendly website design is a sign of professionalism about the business. No matters if your business is small or large, if it a mobile website, then it is directly increase visitors to your site and buyers for your site to purchase or use your services.

7 Rookie Blunders behind PPC Campaign Failure

No doubt, PPC is a powerful way to expand the list of clientele, but alas, due to certain puerile gaffes the results get altered. To avoid making the blunders, learn from them. Below is a list of few mistakes that are commonly done, mostly by beginners, go through them and make sure that you do not repeat these:

•    Failing to Implement Geographical Targeting
Geographical targeting is tremendously important and you cannot afford to skip it. Instead of wasting the resources on targeting the areas which have higher possibility of maximum ROI, work upon the areas, where your products/services would be actually demanded (specially the local area).

•    Unable to identify existing match types
this type of mistake is most commonly seen in the fresher & newbies. To understand the power of keyword match type is very important. Suppose for example, ‘PPC services’ is your keyword. Now, have a look at its different match types:

•     Exact Match: In exact match, only ads are shown when exact ‘PPC services’ is queried.

•    Phrase Match: In phrase match, the ads having any word or phrase around it like ‘PPC service’ or ‘PPC services Arizona’ is queried.

•     Broad Match: Broad match is a wider concept, which shows the ads with various variations as well, such as ‘I need guidance for starting PPC campaign’ or any other.

The bid price of the keywords for these matches also varies from each other.

•    Avoiding the benefit of negative keyword:
Negative keywords can be of great benefit to the PPC ad. Let’s take an example to understand this. Suppose, your keyword is ‘pay per click company’; now, if you’ll add affordable or cheap pay per click company with it, then it would be of benefit to you. These are resource draining keywords and can prevent the ad from displaying when unattractive modifiers accompany your broad and match phrase terms.

•    Selection of broad keywords:
Are you targeting upon too broad keyword? Broad keywords are a Big No for PPC ads. If you’ll bid on broad keywords, then it would mean you are directly steeping into the mid of deep competition which have higher chances of saturation, expensive costs, low match, and negative ROI.

•    Failing to test ad:
By testing the ad, it gets easy to identify the loopholes and find out ways to improve the performance. You can easily identify the words, phrases, and propositions, which the target audience find more appealing, and then you can accordingly make changes in the campaign.
While testing the results, do not just focus upon CTR, but also on ROI. Higher click through rates does not mean that your ad is doing good, only an ROI can well explain that.

•    Directing the user to homepage through PPC ad
Do not lead your users to the homepage with your PPC ad. This is a biggest blunder that is committed by the internet marketers. You must conduct thorough research & identify what is important for user and what are they looking for; and accordingly you have to direct them there.

•    Failing to track the conversion rate
There could be no better blunder than this. This is the least one. If you are working on PPC campaign, then make sure that the conversion rate is tested on every level. You can understand the financial returns from the campaign.

The blunders are here, now you have to ensure that you do not repeat them and make your PPC campaign a failure.

How to Identify the Right Target Audience for your Business?

Have you ever seen sites whose products, services or information is not reaching the target audience? What is the result of this? Your entire hard work for the site is of no use when it is not reaching the audience of your choice. This is why business hires SEO Company in Arizona so that target market can be identified and clearly defined. Your target audience is the key to grow and expand the business. Surely, you will be agreeing with it. Identifying target audience plays an important role and each professional should spent time on it.

With the help of natural search engine optimization one can achieve business objectives but also gets to know about their target audience. With the help of it, you will have the information that you need to achieve your brand marketing goals. Market analysis helps in providing you enough data that what you need to reach your target effectively. Your target audience is the one that helps in reaching desired aims and increase the list of your customers.

But for this, it is essential to focus and identify the suitable audience for your business. A professional web development company with two forms by which one can develop their brand, the first one is to conduct an informal market analysis of your target audience and the second one is to write a target audience definition for your company. Below discussed are the details of these two:

•    Evaluate informal market analysis
To evaluate your market analysis, it is important to keep in mind several questions. With the help of internet, by reading news, articles that relate to the target audience you will be able to find the appropriate results. Questions are as follows:
•    Who is your target audience?

•    Where it is location?

•    What is the feedback about the current brand?

•    What output you want from them?

•    What are the effective methods to attract them towards your products and services?

•    Are you targeting business or commercial profession as well? 


•    Write your target market description
Following questions are going to help you in writing target market description; but you require being specific for each question:
•    What is the income level of your audience? You have to determine what your customers can and cannot afford. You also have to look out the best way for selling product to them.

•    What is the age of the demographics? You don’t want to market a product to a child that is most suitable for an adult.


•    What is the gender of your audience? You have to be focused on applying strategy for selling female products to females and male with the male one.

•    What is their choice about the product? What are the likes and dislikes about the product or services?

How to choose a web development company?

Everybody spends a lot of time today browsing the web. To understand about anything around us, the first source we all rely on is the internet. Due to the popularity of the World Wide Web, all business organizations try to make their presence felt online too by getting a website of their own. If you are running a business enterprise, you should also get a site for your company in order to reach out to a broader audience. To get started, you need the help of a web development company who will help to design pages as per your requirements. Now, how to narrow down your options and choose one among the plenty available?

Take a look at the creative options available

You need to make sure that your website stands out to be different from the rest. The layout and design should be attractive and should lure attention of visitors. The content included in the website should be easily understandable for the people navigating to your page. A professional website should be well constructed and free of any junk. The web designing company that you choose must have creative professionals who will help meet these requirements in an elegant manner. You can ask for the previous websites designed by the company to understand about their skills. You can also refer to the previous clients of the company to understand about the quality of services provided.

Consider SEO services available

Today, majority of the people using the internet use the search engines to search for information. When they do this, the search engines display the address of various websites depending on the search query. It is the websites that take place in the top pages of the results that are clicked by majority of the users. Hence, you need to make sure that the website you create for your business concern is search engine friendly. The site should attain a good ranking and to make this happen, you will need the help of an SEO company. There are plenty of wonderful SEO companies in Arizona. You can choose a SEO Arizona for optimum results in the best manner. The skilled professionals will help to popularize your website within a short span of time.

Verify the customer care services provided

When you choose a company to design a website for your business organization, you need to make sure that the customer care service provided by them is excellent. You will need a lot of additi
onal services once the website starts gathering a good amount of traffic. Services like Pay-per-click and others might be required in the long run and your only mode of communication with the web development company might be through the customer service helpdesk. If they offer you with impeccable services, it will help you a lot in making things easy.

Choose a good company to create the website and maintain it for your business. With the website, you can expand the reach of your services across the globe with ease.

Inclination of Google towards long tail searches

With the Penguin & Panda updates, SEO of online business needs to be changed and better strategies have to be formed. But, now Google has announced another algorithm update - Hummingbird update that has revised concepts on how Google crawl & find pages.

The latest update is all about long-tail search, which Google is paying importance at, for delivering the best search results to the searchers. If we look up at the purpose of the Hummingbird update then it simply means that Google is paying top most importance to better content.

A look at the long tail searches concept:
Long tail searches are those searches, which are generally made by the searchers. These queries are generally lengthier with more words. In order to give the solutions for most relevant keywords, Google has inclined over long tail searches. With this, the SEO companies would now have to focus upon creating new strategies for getting web search traffic.

According to a report by Google, “Long tail is a very big proportion of the Web search traffic. It's anywhere from 20% to maybe 40% or even 50% of all the queries on the Web are in that long tail, sort of fewer than maybe 10 to 50 searches per month, in that bucket”. Google has also mentioned that around 18% or 20% of all searches which have never been seen before and thus are unique searches.

To conclude, one can say that Google has become more stringent with the content, context, and textual analysis. Due to this, SEO world would see major changes and keywords need to be revised properly. Not only this, the strategies and content would also need revision otherwise, the efforts made in the recent past would start showing negative results.

What should be done now?
The latest update does not say that companies should stop targeting the good keywords and change the activities they were doing earlier. It’s just that special attention is to be paid to the quality & relevant content. 

How to find a Reputable Pay Per Click (PPC) Company?

 If you are searching for a reputed Pay per Click Company, then you have made a right decision. But after making a decision it is essential to call a expert, who can provide with best of the PPC management. For the ones, who have new website or who want to grow their campaign’s products and services, or want to generate high traffic, for them it is essential to select a company that can do a good job in providing better return on investment (ROI), takes care of web development costs, etc. If PPC, will not be done in better manner then it will cost you lot of money without giving good returns, which will have direct effect on the campaign. So, it is better to turn up to a company that is reputed and experienced. Here are some of the steps that will make you understand that how to find a reputable PPC company:

•    Make a Right Selection
Select a SEO company in Arizona that is not working for your competitors. If a company that you are selecting should not have your competitor as its client. The fact is that the company will already have the database of keywords ready and this is going to help you in saving time. But there can also be conflict of interest at bidding process, as your competitors may get to know that what keywords you are using. Also, keep in mind that the same person is going to write the advertising copy for you and for your competitor as well. So do not hire such company that is handling your competitor’s site as well.

•    Ask For Credentials And Testimonials
Testimonials and credentials of a company play an important role. With the help of this, you will get to know about the work and projects that they have handled. Also, ask them to provide you with some of the contacts of any person or company that can provide a valuable feedback for verification. Credentials and testimonials are a great source to make you know that they are the reliable ones.

Here are some of the points the PPC companies does for their clients:
•    Provides better ROI (Return on Investment)

•    Reduces the cost of per click by improving the quality within the campaign


•    Analyzes deeply what is demand of the company and how to achieve objectives

•    Generates high quality traffic to your site and uses variety of techniques to sell products and services.


•    Create content that makes the site stand out of the competitors

•    Understand your business well and work upon it


•    Uses analytical and other data to eliminate wasteful keywords and introduce more profitable keywords

•    Always come up with innovative ideas and try to increase the standard in the international market.