With the Penguin & Panda updates, SEO of online business needs to be changed and better strategies have to be formed. But, now Google has announced another algorithm update - Hummingbird update that has revised concepts on how Google crawl & find pages.
The latest update is all about long-tail search, which Google is paying importance at, for delivering the best search results to the searchers. If we look up at the purpose of the Hummingbird update then it simply means that Google is paying top most importance to better content.
A look at the long tail searches concept:
Long tail searches are those searches, which are generally made by the searchers. These queries are generally lengthier with more words. In order to give the solutions for most relevant keywords, Google has inclined over long tail searches. With this, the SEO companies would now have to focus upon creating new strategies for getting web search traffic.
According to a report by Google, “Long tail is a very big proportion of the Web search traffic. It's anywhere from 20% to maybe 40% or even 50% of all the queries on the Web are in that long tail, sort of fewer than maybe 10 to 50 searches per month, in that bucket”. Google has also mentioned that around 18% or 20% of all searches which have never been seen before and thus are unique searches.
To conclude, one can say that Google has become more stringent with the content, context, and textual analysis. Due to this, SEO world would see major changes and keywords need to be revised properly. Not only this, the strategies and content would also need revision otherwise, the efforts made in the recent past would start showing negative results.
What should be done now?
The latest update does not say that companies should stop targeting the good keywords and change the activities they were doing earlier. It’s just that special attention is to be paid to the quality & relevant content.