Starting with SEO, let us see the benefits & threats of this:
• With the organic SEO, getting higher ranks on search engine site is possible.
• By doing website SEO on targeted keywords, it is possible to get visitors regularly, which also enhances chances of higher conversion rates.
• If one consistently work upon SEO, then it is possible to enhance the performance and increase customer base of business.
• It is an inexpensive way to promote business in comparison to other strategies.
• It is important to choose eh keyword carefully. If not done so, every SEO effort will turn into void, as a result of which downfall can also be expected.
• SEO algorithms changes frequently. Therefore, if the activities are not done as per the updated ones, then also the efforts would prove to be a waste. This is the reason why professional SEO companies with skilled SEO experts play an important role.
Now, let us move ahead to the social media marketing and look at its benefits & threats:
• To spread a message at social media site is easy. For instance, with number of likes & shares on Facebook, one can spread the viral message easily.
• It not just adds to the possibility to target the specific audience at a mass rate but also adds to the possibility of getting higher sales.
• Upon looking the comments & reviews on social media site, it is easy to modify the SMO tactic efficiently.
• For any social media marketing, it is important to conduct thorough market research.
• No unprofessional social media company is welcomed. Social media marketing has to be planned carefully and skillfully.
• To get expect6ed ROI, tracking the performance of the campaigns is very important.
• Also, it is important to protect the SMO site from the threats like malware attacks and hijacking.
all the points are discussed here, from which one can conclude that both are effective marketing strategies and give great benefit to the online business. Whatever be the choice, business person must ensure that he selects wiser SEO company & SMO company to get expected results.