Wednesday, 30 October 2013

How to manage on-page SEO of E-Commerce Site?

web designing firmIn continuation with the previous blog, we are again going to discuss about methods to boost the SEO of E-commerce sites; but this time, our concern relates to on-page SEO. Every website needs to be optim
ized for getting higher ranking on the search engines. Here, in this blog, we have taken up different aspects that would contribute in optimizing the webpages of the site.

Factors to consider while doing on-page SEO optimization of the e-commerce site:

1.    Site Structure:

For e-commerce websites or online shopping stores, architecture is one of the important aspects that have to be perfect. For better shopping experience, customers expect simplicity as well as assurance of safety. A proper structure that does not require many clicks to reach to the product page from the home page is ideally correct.

While designing the site structure, keywords should also be paid special importance, as this does not only simply surfing for the visitors but also makes a good impression on the search engine crawlers.

2.    Keyword Optimization:
Keyword has always been a key to successful SEO. But several SEO professionals have even failed to keep up with the keyword optimization expectations of search engines. In simpler terms, the SEO expert must ensure that the keywords are used precisely & smartly (without stuffing) in every segment.

There are certain locations on the website, where keywords have to be weaved perfectly, these are:

•    The page title
•    Headers
•    Sub headers
•    Paragraph copy
•    Product descriptions
•    Image file names
•    Image alt tags
•    Meta title and description
•    URLs

3.    Usability:
Website design ArizonaE-commerce website’s aim is to get direct business from customers. As such sites cater to customer’s directly, therefore, it becomes more important to take care of the user’s experience. A happy customer gives more business to the company, and to make the customer happy, a site must have perfect architecture (as discussed above) and payment process. The customer must feel safe while dealing with money matters especially at the time of checkout process. If you can also add live chat feature on the website, then as well, it would be beneficial for customers to handle the dealings.

4.    Internal Linking:
To link one webpage to another internally as well as externally is very important from SEO perspective. If we focus upon the internal linking here, then the online marketing experts have to take care of the aspects creating own anchor text, submission of sitemaps in search engines, etc.

When linking the webpages, one has to ensure that no stuffing is done. Do not pack the webpage with too many internal links, otherwise, that might mark your webpage as suspicious.

5.    Customer Reviews:
For e-commerce sites, customer reviews mater a lot from two aspects. At first, these work as a convincing element to convince other people to buy the product. Secondly, with reviews, websites get new content. From SEO perspective, updating fresh content on regular basis is good for the website ranking.

The web designing firm can add a feature to the website for adding review of the product after shopping. And to ensure that the customers post the review, one can announce special discounts or rewards on next purchase after posting reviews.

6.    Mobile Version of Website:
The inclination of people towards the mobiles and other hand held devices has increased the possibility of m-commerce as well. People are no longer afraid of doing mobile shopping, therefore, it becomes important for the companies to launch their website in mobile version as well and make the online shopping experience of the customers much better.

7.    Social Media Integration:
A good engagement with the target market can make an e-commerce website successful. For better customer-company relation, social media makes great contribution. With having an account on social media sites, it gets easy for the companies to interact with the customers and know about their behavior, likes, & dislikes. This helps a lot in introducing products of customer’s choice as well as promoting the brand.
online marketing experts
For social media marketing of E-commerce sites, it is important to choose the media account wisely. In most cases people go with Facebook or twitter accounts to cater to the target audience easily. However, a thought can be pondered over this as well. According to Forbes, “Google has been explicit that social signals play a role in its algorithm. Twitter and Facebook matter some, but many of the search results from both networks are restricted. Therefore, the network that carries the most weight is Google+.”

So, make decisions wisely and see which activity would contribute to the SEO of e-commerce site.

1 comment:

  1. Very good information you have provided here, I agree with you Social Media and Content are most popular ranking factor for any SEO eCommerce Agency in Arizona area. 63% users use mobile platform instead of desktop device todays so responsive is compulsory for eCommerce website.