Google is a base for every SEO strategy or tactic as in 80% cases searchers prefer to use Google for making searches. For the searches, everyone knows that Google presents the relative searches, but another fact that relates to this is that it presents what searchers would like to see. One out of those likings is towards Videos. People like to see videos and thus Google gives equal preference to them.
This is why it is important to optimize videos especially for the local searches. For effective YouTube Video promotions, here are certain compiled tips from different experts at renowned SEO companies offering SEO services in Arizona.
But before we proceed towards the technical tips, here are some general ones:
• Content is utmost important for the deriving the benefit of the video. Therefore, it is important to pay specific attention on the subject matter along with the presentation. The experts must work to include the interesting elements to grab the interest of the people.
• Quality is one of the necessities for optimizing YouTube videos. Videos with poor production quality or low resolution wouldn’t be effective. Remember that if you want people to like & share the videos, then these have to be produced in a very fascinating manner.
• To promote the business, ‘How-to videos’, which demonstrate the process or method of the particular product/service, are much liked by the people. These not only project the company/business as an expert but also help in attaining better ranking on search engine for relative searches.
These were the basic tips for optimizing videos; now let us proceed towards the technical front for YouTube Video Optimization for local searches.
• Geotag the videos: It is important to “geotag” the video and connect it with the geocoordinates of business location. It is simple to this from advanced settings options. Within the Video Manager, there is an option for advanced settings. There, in the search field, enter the business address & click on the search button. This would display the location on the little pop-up map, from where you can further refine the location with the pinpoint marker. Google then converts the information on location into the longitude & latitude.
• Add website link in the description: It is true that if one adds the site link in the description, that automatically becomes ‘no-follow’ but still adding the link adds to the ranking value.
• Including NAP: In the frame, include the business name, address and phone number also the website URL. Google’s interpretation algorithms can read the text within videos, thus including NAP would be helpful for the business. You can also include the business name, address and phone details in the video’s audio, as this also gets converted into text transcripts automatically by Google.
• Using the description field: Do not miss the advantage of the description field, especially of the initial sentences of the paragraph. The description should clearly describe the video’s concept as well as business address, location and phone number.
• Video Tagging: Tag the video with business category as well as location. You can smartly include the business keywords to optimize it precisely.
• Video association: It is important to associate the video with business listing in Google Places as well as with Google+ Local Page. With this, it would be easy to spread the video and boost the popularity.
• Embed the video: Higher number of embeds indicates video popularity. Therefore, embed it on webpage or blog. There lies confusion in several people about hosting videos on website or storing them on YouTube. According to an expert from SEO company in Arizona it is beneficial to house the videos on YouTube.
• Video Promotion: Promotion of video is definitely important. Companies can use the social media accounts on Twitter, Facebook, Tumblr, or Google+ to promote the video amidst the potential customers.
If you are looking for search engine optimization packages, then make sure that video optimization services are included in it. You might be looking forward to the economical search engine optimization services, but it is advised to pay prime focus on quality services.