3 Fundamentals For Doing Organic Website SEO

I don’t think that there is any need to begin with telling the importance of SEO, or why you should get SEO for your website to boost online business, as everyone today is aware of that. However, there are still certain people who do know that it is important to get the SEO for website, but they are yet unaware of the fundamentals, and thus fail to choose an experienced and professional SEO web design company. If you want to make your online business grow and get goof ROI that you make on SEO, then you must also be aware of the 3 basic fundaments. 


The three fundamentals of organic SEO: 

1.    Keywords Selection :

The most important aspect for doing organic SEO is getting the precise keyword. You are the best person to know your business, and you can easily identify whether the keyword chosen by the SEO company is perfect or not. The complete game of creating strategy & working over it depends upon correct keyword selection.

Tip: You should also understand the importance of long tail keywords in SEO, and ask your sEO company to work on it.


2.    Content:
Content is going to rule the SEO world in the near future. No duplicity, no under standard content and no irrelevant content would be accepted by the search engines. For effective SEO, you have to make the content perfect from every aspect.

The basic reason behind this is to understand the importance of SEO. It is done for search engines, which aims to serve the searchers with the best. So, the content has to be what your customers want to know instead of telling what you want to tell. Understand the difference and work upon this.


3.    Black Hat SEO is A Big NO:
Even if you get your e commerce website made perfectly, it show negative results if black hat SEO or inorganic SEO tactics are worked upon to promote it. The web development company has to work in sync with SEO company and work upon every factor to ensure no angle is handled in inorganic way. In any case if it would affect user’s experience, and search engine crawlers would find that out, then your website can be blacklisted as well. So beware!

Expert advice: You do not have to run after getting higher business rankings on search engines. Instead, work for your customers. If they are satisfied, all your strategies will work perfectly.

Few Inventions behind Change in Online Marketing Strategies

Why do you think is the need of website designing companies growing today? How do you think that e-commerce became successful? There have to be some reasons behind this, and definitely, there are many. Today, we will talk about one of the major reasons behind that, i.e. several inventions that made this possible. Here are some of the important inventions:

•    Have you heard about Netscape Navigator? Introduced in 1994, this proprietary web browser became successful worldwide for searching   web, images, videos, & graphics. The popularity of Netscape started diminishing with the launch of internet explorer in 2000.

•    Another year later, Windows 95 was introduced which changed the computer usage experience. As a consumer-oriented graphical user interface-based operating system, this brought a new craze for using computers worldwide.

•    In 1997, another invention created sensation everywhere and lead to the change in online promotion of the business. PalmPilot gave convenience in using the internet any time on the handheld sets. As a first palmtop computer, the PalmPilot gave new definitions to the internet usage.

•    Since 1998, Google search became a hit for surfing internet. Being appreciated for high speed & precise research results, Google search is till date considered as the king of internet browsing domain.

•    Social media became popular with Facebook. In 2004, the invention of Facebook gave not only the reason of socializing to the people, but it also gave a chance to the business people to make their product brand popularize amidst the target audience. This also gave rise to the social media marketing and shown proven results for several businesses. 

•    Twitter is another social media site, which has proven its worth for sharing thoughts by tweeting. Several business people capably use this for online marketing of products, services, & brands.

•    Why do you think is mobile-commerce or e- commerce websites getting so popular? Also, have you noticed the web development companies or SEO companies giving importance to mobile version of websites? Yes, this change has come due to the popularity & success of smartphones. iPhone is one such smartphones, which has changed the parameters of online marketing.

•     Android is operating system launched by Google. The smartphones became efficient and easily operative. Upon seeing the popularity, several business people even announced various android based mobile applications promoting business & brands.


These are certain invention, which brought change in life of the people, and thus business people altered their marketing strategies accordingly.

How important is a Mobile Friendly Website for your Business?

What exactly is mobile friendly website?

In this modernity, individuals like to use mobile devices such as smart phones and tablets. These devices have certainly reduced the usage of laptops or desktop computers. Keeping this thing in mind business professionals look out for a web development company that can create a mobile friendly website. Having a mobile friendly website does not only mean that it can be viewed on mobile devices. This is basically designed for the smaller screens, which allows easy navigation via larger touch screen buttons, displaying relevant information and content for the users.

Well, if you already have a website, open it in your smart phone or mobile device. Have your noticed how it looks? Each business site hires a SEO company that focuses on various services, while selecting from several search engine optimization packages make sure that it includes the service of mobile friendly web design then only it is going to be effective and useful for your business.

Here are some of the reasons that why this mobile friendly website is important for a business:

·         Rise of the mobile devices

The usage of mobile devices has become affordable and grown from over the last few years. Most of the people have now with them tablets, or mobiles that are great source for hand held browsing. Looking at the increase in sales it can be noted that companies are moving towards to have a site that can be browsed easily by the people on their devices.

·         More usage of internet via online

It can easily noticeable that most of the people use internet or go online via mobile phone. This is also noticed that they go online at least once every day. With the help of this only, one can understand that business popularity can be gained via mobile. This is one of the reasons that why a website requires to be mobile friendly.

·         Cost effective method

One may think that this is the process where one has to spend lots of bucks; but this is not the fact. This is the process where there is a difference of screen, as mobile screens are smaller than the computer ones, so the design has to be done accordingly. PPC companies in Arizona with their latest designs plan and design the site in such a way that it reaches the specific target audience. You will be glad to know that this is relatively cheaper process and not very time consuming as well.

·         Create professionalism

Yes, a mobile friendly website design is a sign of professionalism about the business. No matters if your business is small or large, if it a mobile website, then it is directly increase visitors to your site and buyers for your site to purchase or use your services.

7 Rookie Blunders behind PPC Campaign Failure

No doubt, PPC is a powerful way to expand the list of clientele, but alas, due to certain puerile gaffes the results get altered. To avoid making the blunders, learn from them. Below is a list of few mistakes that are commonly done, mostly by beginners, go through them and make sure that you do not repeat these:

•    Failing to Implement Geographical Targeting
Geographical targeting is tremendously important and you cannot afford to skip it. Instead of wasting the resources on targeting the areas which have higher possibility of maximum ROI, work upon the areas, where your products/services would be actually demanded (specially the local area).

•    Unable to identify existing match types
this type of mistake is most commonly seen in the fresher & newbies. To understand the power of keyword match type is very important. Suppose for example, ‘PPC services’ is your keyword. Now, have a look at its different match types:

•     Exact Match: In exact match, only ads are shown when exact ‘PPC services’ is queried.

•    Phrase Match: In phrase match, the ads having any word or phrase around it like ‘PPC service’ or ‘PPC services Arizona’ is queried.

•     Broad Match: Broad match is a wider concept, which shows the ads with various variations as well, such as ‘I need guidance for starting PPC campaign’ or any other.

The bid price of the keywords for these matches also varies from each other.

•    Avoiding the benefit of negative keyword:
Negative keywords can be of great benefit to the PPC ad. Let’s take an example to understand this. Suppose, your keyword is ‘pay per click company’; now, if you’ll add affordable or cheap pay per click company with it, then it would be of benefit to you. These are resource draining keywords and can prevent the ad from displaying when unattractive modifiers accompany your broad and match phrase terms.

•    Selection of broad keywords:
Are you targeting upon too broad keyword? Broad keywords are a Big No for PPC ads. If you’ll bid on broad keywords, then it would mean you are directly steeping into the mid of deep competition which have higher chances of saturation, expensive costs, low match, and negative ROI.

•    Failing to test ad:
By testing the ad, it gets easy to identify the loopholes and find out ways to improve the performance. You can easily identify the words, phrases, and propositions, which the target audience find more appealing, and then you can accordingly make changes in the campaign.
While testing the results, do not just focus upon CTR, but also on ROI. Higher click through rates does not mean that your ad is doing good, only an ROI can well explain that.

•    Directing the user to homepage through PPC ad
Do not lead your users to the homepage with your PPC ad. This is a biggest blunder that is committed by the internet marketers. You must conduct thorough research & identify what is important for user and what are they looking for; and accordingly you have to direct them there.

•    Failing to track the conversion rate
There could be no better blunder than this. This is the least one. If you are working on PPC campaign, then make sure that the conversion rate is tested on every level. You can understand the financial returns from the campaign.

The blunders are here, now you have to ensure that you do not repeat them and make your PPC campaign a failure.

Inclination of Google towards long tail searches

With the Penguin & Panda updates, SEO of online business needs to be changed and better strategies have to be formed. But, now Google has announced another algorithm update - Hummingbird update that has revised concepts on how Google crawl & find pages.

The latest update is all about long-tail search, which Google is paying importance at, for delivering the best search results to the searchers. If we look up at the purpose of the Hummingbird update then it simply means that Google is paying top most importance to better content.

A look at the long tail searches concept:
Long tail searches are those searches, which are generally made by the searchers. These queries are generally lengthier with more words. In order to give the solutions for most relevant keywords, Google has inclined over long tail searches. With this, the SEO companies would now have to focus upon creating new strategies for getting web search traffic.

According to a report by Google, “Long tail is a very big proportion of the Web search traffic. It's anywhere from 20% to maybe 40% or even 50% of all the queries on the Web are in that long tail, sort of fewer than maybe 10 to 50 searches per month, in that bucket”. Google has also mentioned that around 18% or 20% of all searches which have never been seen before and thus are unique searches.

To conclude, one can say that Google has become more stringent with the content, context, and textual analysis. Due to this, SEO world would see major changes and keywords need to be revised properly. Not only this, the strategies and content would also need revision otherwise, the efforts made in the recent past would start showing negative results.

What should be done now?
The latest update does not say that companies should stop targeting the good keywords and change the activities they were doing earlier. It’s just that special attention is to be paid to the quality & relevant content. 

Golden tips for using You Tube precisely for SEO

Google is a base for every SEO strategy or tactic as in 80% cases searchers prefer to use Google for making searches. For the searches, everyone knows that Google presents the relative searches, but another fact that relates to this is that it presents what searchers would like to see. One out of those likings is towards Videos. People like to see videos and thus Google gives equal preference to them.

This is why it is important to optimize videos especially for the local searches. For effective YouTube Video promotions, here are certain compiled tips from different experts at renowned SEO companies offering SEO services in Arizona.

But before we proceed towards the technical tips, here are some general ones:

•    Content is utmost important for the deriving the benefit of the video. Therefore, it is important to pay specific attention on the subject matter along with the presentation. The experts must work to include the interesting elements to grab the interest of the people.
•    Quality is one of the necessities for optimizing YouTube videos. Videos with poor production quality or low resolution wouldn’t be effective. Remember that if you want people to like & share the videos, then these have to be produced in a very fascinating manner.
•    To promote the business, ‘How-to videos’, which demonstrate the process or method of the particular product/service, are much liked by the people. These not only project the company/business as an expert but also help in attaining better ranking on search engine for relative searches.


These were the basic tips for optimizing videos; now let us proceed towards the technical front for YouTube Video Optimization for local searches.

•    Geotag the videos: It is important to “geotag” the video and connect it with the geocoordinates of business location. It is simple to this from advanced settings options. Within the Video Manager, there is an option for advanced settings. There, in the search field, enter the business address & click on the search button. This would display the location on the little pop-up map, from where you can further refine the location with the pinpoint marker. Google then converts the information on location into the longitude & latitude.

•    Add website link in the description: It is true that if one adds the site link in the description, that automatically becomes ‘no-follow’ but still adding the link adds to the ranking value.

•    Including NAP: In the frame, include the business name, address and phone number also the website URL. Google’s interpretation algorithms can read the text within videos, thus including NAP would be helpful for the business. You can also include the business name, address and phone details in the video’s audio, as this also gets converted into text transcripts automatically by Google.

•    Using the description field: Do not miss the advantage of the description field, especially of the initial sentences of the paragraph. The description should clearly describe the video’s concept as well as business address, location and phone number.

•    Video Tagging: Tag the video with business category as well as location. You can smartly include the business keywords to optimize it precisely.

•     Video association: It is important to associate the video with business listing in Google Places as well as with Google+ Local Page. With this, it would be easy to spread the video and boost the popularity.

•    Embed the video: Higher number of embeds indicates video popularity. Therefore, embed it on webpage or blog. There lies confusion in several people about hosting videos on website or storing them on YouTube. According to an expert from SEO company in Arizona it is beneficial to house the videos on YouTube.

•    Video Promotion: Promotion of video is definitely important. Companies can use the social media accounts on Twitter, Facebook, Tumblr, or Google+ to promote the video amidst the potential customers. 

If you are looking for search engine optimization packages, then make sure that video optimization services are included in it. You might be looking forward to the economical search engine optimization services, but it is advised to pay prime focus on quality services.